Yesterday evening I received a very exciting email from BUAV to say that, after over twenty years of campaigning, the EU have announced that they will be banning the sale of cosmetics which have been tested on animals.  According to BUAV’s article, “the import and sale of animal tested cosmetic products and ingredients is to be banned in the EU on 11th March 2013″, meaning that any company wishing to sell new cosmetic products within Europe, must not test them on animals anywhere in the world.  The ban will not just affect beauty products, but also toiletries and essentials such as soap and toothpaste.

BUAV Logo

As I’m sure you will all agree, this is a huge step in the right direction to banning animal testing worldwide, and as BUAV have said, hopefully it will send “a strong message worldwide in support of cruelty free beauty and in particular to countries such as China, who still demand animal testing for cosmetics, to also respond and ban testing on animals”.  I personally couldn’t be happier with this news, and I look forward to seeing what positive changes this will bring to the cosmetics industry.

To read more about the proposed animal testing ban in the EU, you can visit the BUAV article referenced above here.

Naomi x